Post by account_disabled on Dec 7, 2023 4:46:35 GMT
There’s one piece of advice which can be applied to just about every aspect of life, and it can be boiled down to just two words: Market Research.
One of the best ways to become an SEO copywriting master is to read other SEO writers’ articles. Determine what they do best, what could be improved, and why their articles appear first on the first Google SERP for your _specific _query.
Having analyzed the competition, you can apply your learnings to your own SEO copywriting.
What to Look For
There are a few different things you want to be Industry Email List looking out for when you read other top-ranking articles for your topic niche.
Length – The length of an article plays an important part in how highly a search engine will rank it. Too long, and the algorithm decides it’s going to bore readers. Too short, and the algorithm decides it’s not informative enough. Find out how long the articles of your competitors are and aim to roughly replicate the average length.
Language – Search engines pay great attention to the readability of an article (which we’ll explore in greater detail later). Again, it’s all about getting the balance right between righting articulately and with authority, yet making the language accessible enough that anyone who needs the information contained therein can have it.
Angle – Google and other search engines really like articles which add genuine value to their users’ experiences. You’ll find that of those 5+ billion web pages we mentioned earlier, a majority of them will ostensibly be replicas of each other. If you can find a niche angle on your topic which hasn’t been used by your competitors, take it!
![](http://zh-cn.indialead.me/wp-content/uploads/2023/12/industry-300x167.png)
Format – They say content is king. Well, format is queen! We’ll discuss format a little more in a second, but for now it’s worthwhile pointing out that the highest ranking articles will be formatted to make the experience of reading them straightforward and enjoyable, not just for the human user, but for the search engine bots as well.
Content is King! Create Easy-to-Read and Enjoyable Articles
At the end of the day, it’s important you don’t lose sight of the reason you’ve set out to write your article in the first place.
Below all of the SEO jargon is this simple fact: You’re creating a piece of content which you want other people to read and enjoy.
E-A-T: Expertise, Authoritativeness, Trustworthiness
Google’s big thing at the moment is E-A-T, which stands for ‘Expertise, Authoritativeness, and Trustworthiness’. In essence, for your content to rank, it has to be 100% accurate and written from an authoritative standpoint. With so much content floating around out there, search engines are trying to promote only the most verifiably reliable pieces.
In order to write to E-A-T standards, it’s imperative you first conduct your research. This _does not mean _merely reading the first few highly-ranked pages on a SERP and paraphrasing them. This means really, truly, honestly getting to grips with your subject matter, to a degree at which you can provide new and valuable insights to a community looking for dependable information.
Readability and Accessibility: How to Format
At the same time as optimizing your content for E-A-T, however, you must also ensure it remains readable and accessible. Use of language is important to SEO and how high your content ranks. Search engines prefer content tailored to the average reader, rather than to the lowest or highest brow.
This can be hard to perfect, especially for those of us with particular writing styles which we’ve constructed over years and decades. Thankfully, however, there are tools available to help you achieve an ideal ‘reading age’ by assessing your writing in real-time, just like Ranktracker’s SEO Checklist.
One of the best ways to become an SEO copywriting master is to read other SEO writers’ articles. Determine what they do best, what could be improved, and why their articles appear first on the first Google SERP for your _specific _query.
Having analyzed the competition, you can apply your learnings to your own SEO copywriting.
What to Look For
There are a few different things you want to be Industry Email List looking out for when you read other top-ranking articles for your topic niche.
Length – The length of an article plays an important part in how highly a search engine will rank it. Too long, and the algorithm decides it’s going to bore readers. Too short, and the algorithm decides it’s not informative enough. Find out how long the articles of your competitors are and aim to roughly replicate the average length.
Language – Search engines pay great attention to the readability of an article (which we’ll explore in greater detail later). Again, it’s all about getting the balance right between righting articulately and with authority, yet making the language accessible enough that anyone who needs the information contained therein can have it.
Angle – Google and other search engines really like articles which add genuine value to their users’ experiences. You’ll find that of those 5+ billion web pages we mentioned earlier, a majority of them will ostensibly be replicas of each other. If you can find a niche angle on your topic which hasn’t been used by your competitors, take it!
![](http://zh-cn.indialead.me/wp-content/uploads/2023/12/industry-300x167.png)
Format – They say content is king. Well, format is queen! We’ll discuss format a little more in a second, but for now it’s worthwhile pointing out that the highest ranking articles will be formatted to make the experience of reading them straightforward and enjoyable, not just for the human user, but for the search engine bots as well.
Content is King! Create Easy-to-Read and Enjoyable Articles
At the end of the day, it’s important you don’t lose sight of the reason you’ve set out to write your article in the first place.
Below all of the SEO jargon is this simple fact: You’re creating a piece of content which you want other people to read and enjoy.
E-A-T: Expertise, Authoritativeness, Trustworthiness
Google’s big thing at the moment is E-A-T, which stands for ‘Expertise, Authoritativeness, and Trustworthiness’. In essence, for your content to rank, it has to be 100% accurate and written from an authoritative standpoint. With so much content floating around out there, search engines are trying to promote only the most verifiably reliable pieces.
In order to write to E-A-T standards, it’s imperative you first conduct your research. This _does not mean _merely reading the first few highly-ranked pages on a SERP and paraphrasing them. This means really, truly, honestly getting to grips with your subject matter, to a degree at which you can provide new and valuable insights to a community looking for dependable information.
Readability and Accessibility: How to Format
At the same time as optimizing your content for E-A-T, however, you must also ensure it remains readable and accessible. Use of language is important to SEO and how high your content ranks. Search engines prefer content tailored to the average reader, rather than to the lowest or highest brow.
This can be hard to perfect, especially for those of us with particular writing styles which we’ve constructed over years and decades. Thankfully, however, there are tools available to help you achieve an ideal ‘reading age’ by assessing your writing in real-time, just like Ranktracker’s SEO Checklist.