Post by account_disabled on Dec 7, 2023 4:44:47 GMT
When determining what kind of content to create, a good starting point is to consider the search intent you want to serve.
If, for example, you have a storytelling podcast showcasing Job Function Email Database short genre fiction, then the content you produce should cater to _navigational _intent – it must help search engine users _find _what they are looking for: i.e. an entertaining podcast or short form audiobook.
Once you’ve established which search intents you’ll be serving with your content – as well as which types of people might be behind those searches – you can tailor your keyword research to incorporate this intent.
Choose the Right Keywords
And speaking of keyword research…
One of the first things you’ll read about when researching how to create content that ranks, and what the current trends in SEO are, is keywords. Keywords are words which feature frequently in internet searches. The more relevant keywords you use (and use relevantly) in your content, the higher it will rank, because in doing so you’ve widened the field of prospective search queries your article covers.
Keyword Research
Before you put pen to paper (or finger to keyboard), you _must _conduct proper keyword research if you want your content to rank. To do so, you have two options available to you:
DIY: Search for articles on your chosen topic yourself. Read those displayed on the first results page, and make a comprehensive list of every useful keyword which comes up.
Use a Keyword Finder: Save yourself time by using a dedicated AI keyword finder which trawls the internet for you and makes a list of the most popular keywords, ranked by popularity.
Keyword Clusters
Keyword clusters are a current SEO copywriting trend it’s useful to be aware of. By combining multiple relevant keywords into longer phrases, you can both expand your content’s potential reach _and _double-down on the types of search intent you tailor your writing for.
For example, here are three different sentences:
Tony’s in Brooklyn serves three different types of pepperoni pizza.
You can choose from regular, hot, and super-spicy pepperoni pizza.
The best slice of pepperoni pizza in Brooklyn can be found at Tony’s, whether regular, hot, or super-spicy.
The first two sentences each hit just one type of search intent (navigational and informational, respectively). The third, on the other hand, uses a keyword cluster to hit all three types of search intent at once (navigational, informational, and transactional).
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Using keyword clusters like this acts as a funnel for users looking for specific, localized answers to their queries, thus elevating the usefulness – and thus the ranking – of your content.
If, for example, you have a storytelling podcast showcasing Job Function Email Database short genre fiction, then the content you produce should cater to _navigational _intent – it must help search engine users _find _what they are looking for: i.e. an entertaining podcast or short form audiobook.
Once you’ve established which search intents you’ll be serving with your content – as well as which types of people might be behind those searches – you can tailor your keyword research to incorporate this intent.
Choose the Right Keywords
And speaking of keyword research…
One of the first things you’ll read about when researching how to create content that ranks, and what the current trends in SEO are, is keywords. Keywords are words which feature frequently in internet searches. The more relevant keywords you use (and use relevantly) in your content, the higher it will rank, because in doing so you’ve widened the field of prospective search queries your article covers.
Keyword Research
Before you put pen to paper (or finger to keyboard), you _must _conduct proper keyword research if you want your content to rank. To do so, you have two options available to you:
DIY: Search for articles on your chosen topic yourself. Read those displayed on the first results page, and make a comprehensive list of every useful keyword which comes up.
Use a Keyword Finder: Save yourself time by using a dedicated AI keyword finder which trawls the internet for you and makes a list of the most popular keywords, ranked by popularity.
Keyword Clusters
Keyword clusters are a current SEO copywriting trend it’s useful to be aware of. By combining multiple relevant keywords into longer phrases, you can both expand your content’s potential reach _and _double-down on the types of search intent you tailor your writing for.
For example, here are three different sentences:
Tony’s in Brooklyn serves three different types of pepperoni pizza.
You can choose from regular, hot, and super-spicy pepperoni pizza.
The best slice of pepperoni pizza in Brooklyn can be found at Tony’s, whether regular, hot, or super-spicy.
The first two sentences each hit just one type of search intent (navigational and informational, respectively). The third, on the other hand, uses a keyword cluster to hit all three types of search intent at once (navigational, informational, and transactional).
MEET RANKTRACKER
THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
Using keyword clusters like this acts as a funnel for users looking for specific, localized answers to their queries, thus elevating the usefulness – and thus the ranking – of your content.